With branding all around us in both the physical and digital world, corporate identity has seeped into nearly every aspect of daily life. In the 21st century, we have to ask ourselves: how can a brand establish a unique identity without getting lost in this information overload? How can a brand evoke industry values of technology, hard work, and innovation through the lived experience of its physical spaces? How can an office create a positive response from users through branding?
WD-40 Company’s office was featured in Hatch Magazine.
BY JENNIFER MCENTEE
The WD-40 Company has been reinventing itself ever since its founders figured out that the solvents and degreasers they were creating for the aerospace industry might also be useful to consumers with squeaky doors and rusty lawnmowers.
While WD-40’s worldwide workforce has grown from 3 to 450 over the years, and its product mix has expanded well beyond that flagship lubricant in the blue and yellow can, its San Diego headquarters had been stuck in a bygone era until last August, when they moved from the Morena District to a two-story, 42,000-square-foot building in Scripps Ranch.
Read the entire article here:
Here’s a sneak peak at a feature wall at Voit Real Estate’s new La Jolla office. We loved designing this custom surfboard wall to show their team’s love of surfing in a new way.
It’s that time of year again. We hope we can bring some HAPPY to your Holiday Season.
Earlier this month, the IIDA San Diego hosted the annual Fashion Show where designers are paired with manufacturers to create couture fashion.
Each year, San Diego’s esteemed design professionals take to the catwalk wearing outfits worthy of a Tony Award and constructed primarily from building materials. The Haute Couture Fashion Show pays tribute to the many talents of our design community where designers are paired with manufacturers to create couture fashion. The 2017 fashion show held earlier this month, had a dramatic twist as the design teams were challenged to create an outfit inspired by popular Broadway plays.
This year, our team’s Broadway inspiration was the award-winning Broadway musical, Wicked, based on a 1995 novel by Gregory Maguire which was inspired by Frank Baum’s classic novel, The Wonderful Wizard of Oz. We were excited to get started and found inspiration in Elphaba, the Wicked Witch of the West, and her obsession with flight.
“As someone told me lately – everyone deserves the chance to fly.” This quote from the original song “Defying Gravity” inspired our team’s design. We imagined what it would be like to take flight soaring into the air with limitless freedom. The burst of spires attached to the garment represent the surge of powerful energy and excitement experienced while defying gravity.
Our outfit, sponsored by Crossville, was made from glass mosaic tile on the top, the skirt from fabric from the fabric grab, the broom from Crossville packing material, and the spired back piece from marketing materials and mesh adhesive backing for mosaic tiles.
Our long nights paid off when we came home with the “Best Theme Inspiration” award.
Thank you to our sponsors, Tony and Danelle of Crossville, a manufacturer of sustainable tile solutions. As our partner, our garment had to be made exclusively from materials from their product lines, manufacturing process and marketing materials as well as any fabric we could grab during the official Fabric Grab held 6 weeks prior when we were assigned our theme.
As usual, the level of talent in the design community was astounding as the creations that came down the runway were all fabulous! Pictures of the entire show can be found here:
Associate Andrew Fordham and Principal Deborah Elliott were interviewed by Floor Focus Magazine for an article about Digital Design Tools.
By Beth Miller
Online design tools continue to evolve at a rapid pace. Designers use several third-party tools for rendering 3D models and designing project documents, along with social media for visualization purposes, as well as the design services offered by the bigger suppliers in the industry. Interior designers are uniquely combining these resources to accomplish their project visualization needs. Floor Focus reached out to four commercial interior designers across the country to find out what tools they utilize when designing a project, why they use them and what developments they would like to see in the next generation of design software.
While Autodesk has to some extent cornered the technology market when it comes to digital visualization tools, since it is considered by many the industry standard, the tools mentioned span a wide spectrum ranging from SketchUp and Autodesk’s Revit to hand-drawn sketches and social media.
THIRD-PARTY, MANUFACTURER AND PLUG-IN TOOLS
Versatility in software and photo-realism of project modeling play a huge role in the technology used by Deborah Elliot, president, and Andrew Fordham, senior designer, of ID Studios based in southern California. SketchUp Pro and Revit are the primary tools they use to create 3D models. However, the pros and cons of each, according to both Elliot and Fordham, have pushed software creators to introduce other tools, such as plug-ins like SU Podium that allow for photo-realistic rendering, as well as Photoshop for image enhancements.
This stand alone, 2-story building with basement was originally designed as a movie theatre and converted to office space in 1950. Brixton Capital acquired the building with the intent to modernize it for their own Corporate Headquarters and to share with tenants. The design was based on an open concept, maximizing the coastal views of Fletcher Cove and bringing those elements into the interior of the space. The renovation features a new monument stair which took into account the circular theme inherent in the existing architecture.
To see more pictures of this project, click HERE.
Each year, designers across San Diego donate their time and design skills to raise money for Ronald McDonald House Charities of San Diego through the Tables for Tots program organized by G/M Business Interiors.
This year’s theme was “Boho Bash”. We went all out with the natural theme and designed a fun little planter box that we thought kids would love to garden and play in. We also included accessories like a child sized wheelbarrow, gardening supplies, live plants and garden themed toys. Based on the number of kids that dug in the soil at the event I’d say the planter box was a hit!
This year the event raised over $65,000 which brings the event’s overall total donated to $405,232 over the past nine years.
This month, ID Studios family and friends gathered at Mission Bay Park for our 2nd annual Summer Picnic. In between visits to the Taco Truck, there was fierce competition as kids and adults alike tested their skills at a water-balloon toss, raw-egg relay races and of course… corn hole!