Corporate Branding in The Built Environment

April 26, 2018

Moz Metals has posted an article about Corporate Branding in The Built Environment which includes an ID Studios client, Moss Adams.

With branding all around us in both the physical and digital world, corporate identity has seeped into nearly every aspect of daily life. In the 21st century, we have to ask ourselves: how can a brand establish a unique identity without getting lost in this information overload? How can a brand evoke industry values of technology, hard work, and innovation through the lived experience of its physical spaces? How can an office create a positive response from users through branding?

Moss Adams (design by ID Studios) use of Moz Metals in their reception desk.
Moss Adams office in La Jolla, Ca., designed by ID Studios. Móz metal counter fronts in Khaki with a rectilinear pattern engraved on the surface to mimic tiles.

Read the entire article here:
https://www.interiorsandsources.com/article-details/articleid/22076/title/corporate-branding-built-environment

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