Corporate Branding in The Built Environment
With branding all around us in both the physical and digital world, corporate identity has seeped into nearly every aspect of daily life. In the 21st century, we have to ask ourselves: how can a brand establish a unique identity without getting lost in this information overload? How can a brand evoke industry values of technology, hard work, and innovation through the lived experience of its physical spaces? How can an office create a positive response from users through branding?