Archive: Nov 2017


  1. ID Studios wins “Best Theme Inspiration” award at the 2017 IIDA Fashion Show San Diego

    Earlier this month, the IIDA San Diego hosted the annual Fashion Show where designers are paired with manufacturers to create couture fashion.

    Each year, San Diego’s esteemed design professionals take to the catwalk wearing outfits worthy of a Tony Award and constructed primarily from building materials. The Haute Couture Fashion Show pays tribute to the many talents of our design community where designers are paired with manufacturers to create couture fashion. The 2017 fashion show held earlier this month, had a dramatic twist as the design teams were challenged to create an outfit inspired by popular Broadway plays.

    This year, our team’s Broadway inspiration was the award-winning Broadway musical, Wicked, based on a 1995 novel by Gregory Maguire which was inspired by Frank Baum’s classic novel, The Wonderful Wizard of Oz. We were excited to get started and found inspiration in Elphaba, the Wicked Witch of the West, and her obsession with flight.

     

    2017 IIDA Fashion Show, Wicked, sketch by ID Studios

     

     

    “As someone told me lately – everyone deserves the chance to fly.” This quote from the original song “Defying Gravity” inspired our team’s design. We imagined what it would be like to take flight soaring into the air with limitless freedom. The burst of spires attached to the garment represent the surge of powerful energy and excitement experienced while defying gravity.

    Our outfit, sponsored by Crossville, was made from glass mosaic tile on the top, the skirt from fabric from the fabric grab, the broom from Crossville packing material, and the spired back piece from marketing materials and mesh adhesive backing for mosaic tiles.

     

     

     

    Our long nights paid off when we came home with the “Best Theme Inspiration” award.

    IIDA_SD_HauteCouture2017_-43

    Thank you to our sponsors, Tony and Danelle of Crossville, a manufacturer of sustainable tile solutions. As our partner, our garment had to be made exclusively from materials from their product lines, manufacturing process and marketing materials as well as any fabric we could grab during the official Fabric Grab held 6 weeks prior when we were assigned our theme.

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    As usual, the level of talent in the design community was astounding as the creations that came down the runway were all fabulous! Pictures of the entire show can be found here:

  2. Digital Technologies: Commercial: Interior designers weigh in on digital design tools

    Associate Andrew Fordham and Principal Deborah Elliott were interviewed by Floor Focus Magazine for an article about Digital Design Tools.

    By Beth Miller

    Online design tools continue to evolve at a rapid pace. Designers use several third-party tools for rendering 3D models and designing project documents, along with social media for visualization purposes, as well as the design services offered by the bigger suppliers in the industry. Interior designers are uniquely combining these resources to accomplish their project visualization needs. Floor Focus reached out to four commercial interior designers across the country to find out what tools they utilize when designing a project, why they use them and what developments they would like to see in the next generation of design software.

    While Autodesk has to some extent cornered the technology market when it comes to digital visualization tools, since it is considered by many the industry standard, the tools mentioned span a wide spectrum ranging from SketchUp and Autodesk’s Revit to hand-drawn sketches and social media.

    Swinerton Renewable Energy, Design and Rendering by ID Studios

    Swinerton Renewable Energy, Design and Rendering by ID Studios

    Swinerton Renewable Energy, Design by ID Studios, Photos by Swinerton Builders

    THIRD-PARTY, MANUFACTURER AND PLUG-IN TOOLS 

    Versatility in software and photo-realism of project modeling play a huge role in the technology used by Deborah Elliot, president, and Andrew Fordham, senior designer, of ID Studios based in southern California. SketchUp Pro and Revit are the primary tools they use to create 3D models. However, the pros and cons of each, according to both Elliot and Fordham, have pushed software creators to introduce other tools, such as plug-ins like SU Podium that allow for photo-realistic rendering, as well as Photoshop for image enhancements.

    Read more…